How GlowNow works

A simpler, safer way to connect beauty clients and professionals in London.

GlowNow is built for clients, beauticians and beauty trainers who want cleaner requests, protected communication and less time wasted in scattered messages.

What is GlowNow?

One request instead of endless scrolling.

GlowNow helps clients find vetted beauty professionals in London without chasing replies or sharing personal details too early. A client sends one structured request, GlowNow routes it to suitable providers, and the booking is confirmed securely after acceptance.

Client using GlowNow to request a beauty appointment

For clients

Beauty booking that feels calm and organised.

Choose the treatment, tell us where and when, add your budget and preferences, and let GlowNow find a suitable beautician.

One request

Send one structured request instead of messaging several people.

Same-day requests

Great for last-minute nails, brows, lashes, hair, makeup or facials.

Protected chat

Clarify the treatment without sharing direct contact details too early.

Secure deposit

Pay only after a beautician accepts and the checkout is created.

Appointment reminders

Booking updates can be sent by SMS/email with clear consent.

Better confidence

Service, area, timing, budget and notes are visible before matching.

For beauticians

Serious requests with the details already included.

GlowNow is designed to bring better quality requests. Providers receive structured enquiries with treatment, area, time, budget and client notes before deciding whether to accept.

Filtered requests

See treatment details before accepting a booking.

Less time wasted

Reduce vague enquiries and back-and-forth messages.

Availability control

Choose services, areas, travel radius and diary fit.

Trust profile

Show review status, portfolio review and relevant training.

Protected communication

Keep client contact and venue details controlled inside GlowNow.

0% launch fee

GlowNow platform fee is 0% during beta while the London pilot grows.

For beauty trainers

A place for beauty education to support better providers.

Trainers can showcase courses, receive student enquiries and help new professionals become booking-ready.

Promote courses

List beginner, advanced or mentorship-style beauty training.

Receive enquiries

Students can send structured course interest through GlowNow.

Build authority

Training credentials can support beautician profile credibility.

Protected marketplace model

Both sides stay protected while the booking is forming.

Before a booking is confirmed, sensitive contact details and exact venues are not exposed. This helps reduce spam, off-platform pressure, no-shows and unsafe communication.

Clients pay a secure booking deposit after a beautician accepts. The remaining balance, if applicable, is clearly shown before confirmation. Payments are handled securely by Stripe.

What stays controlled

  • Direct phone numbers and personal contact details.
  • Exact venue or home address before the booking flow allows it.
  • Off-platform pressure, advertising and unsafe chat content.
  • Deposit and cancellation wording before payment.

FAQ

Questions before launch.

Is GlowNow live?

GlowNow is preparing its London launch with founding beauticians, trainer profiles and protected booking requests.

Which areas do you cover?

The platform is focused on Greater London, with early priority around busy central and east London areas.

How are beauticians checked?

Founding beauticians are manually reviewed for identity, portfolio, services and relevant insurance or qualification status before paid bookings.

Do I pay before the appointment?

No card is charged when you send a request. A secure deposit is requested only after a beautician accepts and checkout is created.

Can I book same-day?

Same-day requests are part of the launch concept, depending on provider availability in your area.

Can beauticians join for free?

Beauticians can apply with a client or GlowNow invitation code, or pay the founding signup fee where required.

Can trainers promote courses?

Yes. Beauty trainers can apply to create a profile and receive course enquiries after review.

How do protected details work?

GlowNow keeps sensitive contact and venue information controlled until the booking stage requires it.

How do I cancel or change a request?

Before a beautician accepts, requests can be changed or cancelled without deposit payment. After acceptance, cancellation terms are shown before checkout.