Tell us the treatment
Choose service, London area, budget, time and whether you want a GlowNow venue, home or hotel booking.
London paid pilot - same-day slots - provider-paid checkout
Beauty appointments in London, matched to an anonymous vetted beautician in minutes.
For nails, brows, lashes, hair and makeup when you want a serious booking without scrolling through directories or chasing replies.
3 min average first match
£0 GlowNow platform fee during launch
7am-11pm London availability goal
Book without the back-and-forth
Built for London's fast beauty routines
Inspired by the best booking marketplaces, but focused on controlled requests: choose the treatment, area and budget, then GlowNow routes the job without exposing the beautician, venue or direct contact details.
No endless DMs
Clients send one structured request.
Anonymous until booked
No venue name or phone number is exposed.
Provider paid online
Checkout is prepared only after a beautician confirms.
Built for same-day
Great for last-minute beauty routines.
How it works
A booking flow that protects the marketplace relationship
GlowNow routes it
The request goes to the best available beautician under an anonymous booking code.
The beautician accepts
If they decline, the request automatically moves to the next suitable match.
Payment confirms the booking
The client pays the provider through Stripe Connect after acceptance. GlowNow takes no platform fee during launch.
Greater London coverage
Choose your London area from the map
Pick any Greater London borough. GlowNow will try the closest available beautician for your treatment and keep exact venue details protected.
Where in London?
Choose a borough or search by name.
Hackney
1
Client account
Verified request
EC
Ella Carter
Demo account not verified
2
Beauty request
What do you need?
1-minute treatment finder
BIAB nails, soft nude finish, today in Hackney.
3
Smart matching
Anonymous queue
Ready to match
Verify the demo account and send the request.
Anonymous trust profile
Beautician AHm
- Identity checked
- Portfolio approved
- Usually replies in 3 min
Why this match?
Service fit, London area, budget and calendar availability. Real identity stays hidden.
Request
Sent
Review
Accepted
Checkout
4
Controlled conversation
Protected chat
Opens after beautician acceptance
Protected chat opens after a beautician accepts the request.
5
Booking
Provider checkout
Estimated total
£55
Provider payment
£20
Status
Waiting for acceptance
Paid online
£20 to provider
Remaining later
£35-£50 after appointment
Stripe Connect model
Card details are handled by Stripe. The provider receives the payment and GlowNow platform fee is set to £0 during launch.
Booking confirmed
Live marketplace demo
Demand the admin team would see on launch day
Paid launch model
Payments go to the provider. GlowNow takes £0 platform fee.
GlowNow can prepare a checkout only after a verified provider has a Stripe connected account. Until Stripe keys and provider accounts are configured, this form records payment intent without charging the client.
London launch wedge
Start narrow, win trust, then expand
Best first market: BIAB nails and brows in Shoreditch, Soho and Chelsea. These are frequent, visual, time-sensitive services where clients already compare portfolios and beauticians suffer from no-shows.
Join the private beta
Tell us what you need, and the launch team will follow up.
Use this for early client bookings, founding beautician onboarding or venue partnerships. Every submission is saved for manual review.
Private beta notice
GlowNow is preparing Stripe Connect payments. Until provider Stripe accounts are configured, requests are reviewed manually.
Clients same-day beauty requests
Beauticians filtered paid demand
Venues launch partnership slots
For London beauticians
Receive filtered requests with provider payments, while GlowNow protects the booking relationship.
Available today 16:00-20:00
For freelancers and venues
Accept only the jobs that fit your diary, area and price.
GlowNow filters requests by treatment, budget, location and availability. Client contact details, venue names and social handles stay protected so bookings do not move off-platform.
Clear request inbox
Protected calendar
Stripe provider payout
Provider payment onboarding
Join the paid launch with direct Stripe payouts.
Founding beauticians can apply before public paid bookings open. GlowNow records the application and can create a Stripe Connect onboarding link once payment keys are configured.
!
Inbox
New request
No active request
Waiting for a client request
When the client starts matching, the best-fit London beautician receives the request here.
2
Profile
Beautician AHm
96%
Profile complete
Identity checked
Portfolio approved
Cancellation policy set
Payout account verified
3
Calendar
Today in London
4
Business
Revenue and payouts
Monthly revenue
£3,840
No-show reduction
42%
Accepted jobs
18
GlowNow launch fee
0%
Trust and safety
Designed for trust before scaling across London.
Verified accounts
Email, phone, strong password checks and identity review for beauticians before they can accept paid requests.
Stripe Connect payments
The client pays only after the beautician accepts. Card details are processed by Stripe, not stored by GlowNow.
UK GDPR ready
Minimal personal data, clear consent, account deletion, data export and audit trails for sensitive actions.
Audit trail
Every important action is logged: account verification, request sent, beautician notified, chat blocked, accepted, declined and provider payment recorded.
A
Admin
Safety log
Paid launch readiness
Payments are prepared for launch, with GlowNow fee set to 0%.
Clients can submit payment intent now. Real card checkout starts only after Stripe keys are configured and the provider has a connected account.
Direct provider charge
Checkout is designed so the client pays the provider through Stripe Connect. GlowNow does not manually hold client money.
0% launch fee
The backend platform fee is set to 0 pence during launch. Monetisation can be added later only when demand is proven.
Provider checks first
Providers submit insurance, licence, borough and portfolio details before paid requests are activated.
Clear payment trail
Booking intents, provider applications and payment setup state are saved for manual review before public launch.
Launch checklist
What is ready and what still needs activation
Ready now
- Provider application endpoint
- Booking payment-intent endpoint
- Stripe Connect direct-charge structure
- GlowNow platform fee set to 0
- Manual review flow for early requests
Before real charging
- Add Stripe test secret key on the VPS
- Onboard the first verified providers
- Run one small test payment and refund
- Confirm cancellation and refund wording
- Switch booking buttons from intent to live checkout